Copywriting for your Target Audience- Crunchyroll
Crunchyroll was founded in 2006 with the goal of making anime and anime merchandise accessible to everyone. Since then, it has become a cornerstone of the anime community. By securing proper licenses and bringing exclusive anime content to the platform, Crunchyroll has established itself as one of the driving forces behind anime culture.
The platform boasts an extensive library spanning decades, featuring anime, J-dramas, and films. Its merchandise store offers fans a glimpse into which major series are currently being supported, with flagship titles like Hunter x Hunter, Spy x Family, Blue Lock, and Demon Slayer continuously receiving new merchandise to promote their ongoing content. Thanks to Crunchyroll’s simulcast service, fans can watch new episodes just hours after they premiere in Japan. This was especially beneficial during major anime events like the Shibuya Arc in Jujutsu Kaisen and the Tournament of Power in Dragon Ball Super, when fans worldwide eagerly tuned in within minutes of an episode being uploaded.
As a fan of the super robot genre, I often find myself watching classics like The Big O or various Mobile Suit Gundam series. One of Crunchyroll’s best features is its personalized recommendation system, which suggests content based on your viewing history—much like Netflix. However, what truly sets Crunchyroll apart is its commitment to putting fans first rather than just focusing on numbers. This dedication has solidified its reputation as a hub for anime culture.
Another aspect that showcases Crunchyroll’s connection to the anime industry is its collaborations with legendary voice actors. Many of us grew up hearing familiar voices on Toonami, like Steve Blum, whose iconic voice can be heard in countless productions. Interestingly, he even voiced Roger Smith in The Big O, making his presence in anime history even more significant.
One of Crunchyroll’s most impactful innovations has been the Crunchyroll Anime Awards. Often referred to as the "Grammys" or "Golden Globes" of anime, these awards recognize achievements in categories such as Anime of the Year, Best Art Direction, and Best Romance. The awards have sparked both unity and heated debate within the anime community, with some winners receiving unanimous praise while others lead to passionate disagreements. This annual event further cements Crunchyroll’s role not just as a streaming platform, but as a thriving ecosystem fueled by brilliant brand marketing and a relentless drive to push anime culture forward.
